Learn about the difference between these products and why those looking to get the benefits of cacao are often misled
Ah chocolate, our love affair goes way back! For over 5000 years, humans have been consuming the fruit of the cacao tree, theobroma cacao. For the vast majority of this time, we've been consuming it in drink form, made with pure cacao beans, ground into a paste and then dissolved in water.
Within the fruit of the cacao tree are 30-50 seeds. After being fermented, sun-dried and roasted, these seeds are transformed and ready to be consumed. Pure cacao contains around 50% cacao butter and is an excellent source of nutrients and psychoactive compounds, such as theobromine, magnesium, anti-oxidants and mood enhancers.
While terminology can often be confusing, the cacao vs. cocoa debate isn't just semantics. Cacao refers to the whole cacao bean whereas cocoa is defatted cacao that has undergone additional industrial-scale processing.
Even though pure cacao & cocoa powder are two very different products, the bigger brands have caught on to the interest and are now marketing with the term 'cacao powder', increasing the confusion and complicating matters further. Calling it 'cacao powder' makes people think it's the whole cacao bean, when it fact it has been processed and the fat removed. It's just a new marketing term, instead of a new product.
I've been working with cacao for over a decade and am passionate about sharing the love & beauty that is possible with this medicine.